Now that Adobe Fireworks CS6 has been released, there is much interest in how to use it more effectively. Fireworks is a powerful tool, but it can be made even more powerful by adding extensions. I’ve been using Fireworks for more than twelve years, and here are some of my favorite extensions, the ones I…
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There is often confusion between index and alpha transparency. What are they? When do we use them? How do we create them?
What Makes Them Click – Applying Psychology to Understand How People Think, Work, and Relate What Makes Them Click is a blog by Susan Weinschenk, Ph.D. for people who want to learn how to apply psychology to understand how people think, work, and relate. The blog focuses on applying the latest research in psychology to…
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Estimating the value of design, particularly customer experience design, and the potential impact on conversion rates and revenue has always been difficult. It often requires making comparisons to past quarters or past years or simultaneously running different versions of the same site (e.g., traditional A|B testing), and it can be complicated by marketing campaigns and…
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