David M. Hogue, Ph.D. is the Director of Information Design & Usability at Fluid, Inc., a design and development agency specializing in eCommerce and online retail located in San Francisco, where he has worked since September 2000. His areas of interest include human-computer interface (HCI) design, user experience design, usability, interaction design, information design, and data visualization. Dave is a member of the Interaction Design Association (IXDA), Information Architecture Institute (IAI), and BayCHI. He earned his B.S. in Psychology from The Pennsylvania State University in 1989, his M.S. in Applied Psychology from the University of New Orleans in 1992, and his Ph.D. in Applied Psychology from the University of New Orleans in 1994.

He speaks regularly on the topics of Information and Interaction Design, Usability, and Online Customer Experiences, and he has been invited to present at the Web Experience Forum, Adobe MAX, and the Digital Media in Business program (an EU-sponsored professional training program) based in Helsinki, Finland. Dave writes professional essays and articles and frequently conducts training seminars for information and interaction design, prototyping, and design software. Additionally, he is active in the Adobe Fireworks community, is co-manager of the Fire On The Bay user’s group, and has recorded videos and conducted seminars on how to use Adobe Fireworks.

Dave is also on the adjunct faculty at Golden Gate University, where he teaches a graduate course in Applied Industrial Psychology, and at the San Francisco State University Multimedia Studies Program, where he teaches Information Design 1 and 2 and Interaction Design. Prior to moving to San Francisco, Dave was an Assistant Professor of Psychology at Xavier University of Louisiana in New Orleans, where he taught Cognitive Psychology, Psychometrics, Experimental Methods, and several other psychology courses.

Contact me at dave at idux dot com.

Client List

I have done work for the following clients between 2000 and the present:

• AirTreks.com
• Amerada Hess
• Avery-Dennison
• BareEscentuals.com
• Beautifull Foods
• Beringer
• BlueRibbonFlies.com
• Blue Shield of California
• Calvin Klein Fragrances
• Charles Schwab
• Chefs Catalog
• Coty Fragrances
• Design Within Reach
• Diapers.com
• FineStationery.com
• Fluid
• GE (Interlogix)
• Igloo
• Jansport
• JELD-WEN
• Kaplan
• Kelly Van Gogh
• Leapfrog
• Lucky Brand Jeans
• Macromedia (now Adobe)
• Macrovision
• Mattel
• Microsoft
• Netshops / Hayneedle.com
• Nolo
• Nusewco (now Confego)
• PBTeen.com
• Reebok
• RocketDog
• Sanrio
• Sears Craftsman
• Sears Kenmore
• Selectica
• Sur la Table
• TriaBeauty.com
• The Body Shop
• The North Face
• Theory
• Timberland
• Travelsmith
• TryMedia
• United Tote / YouBet
• Vans
• Warner Bros.
• WarrantyDirect.com
• Wells Fargo
• Yahoo!

I have also done work for the following non-profits:

• Bay Area Video Coalition
• Immune Tolerance Network
• The Leakey Foundation
• Opportunity Knocks
• Toyon

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