About

David M. Hogue, Ph.D.David M. Hogue, Ph.D. is a UX and Interaction Designer and Applied Psychologist with 15+ years experience crafting web and mobile sites and applications. He is currently a San Francisco-based consultant who helps agencies, start-ups, and corporations build stronger UX teams through organizational structures and processes, and he provides training and development services for team members.  Dave was previously the Vice President of Experience Design (Fluid Fellow, 2000-2013) at Fluid, Inc., a design and development agency specializing in eCommerce and online retail headquartered in San Francisco. His areas of interest include human-computer interface (HCI) design, user experience (UX) design, usability, interaction design (IXD), information design, data visualization, and applying psychological theory and research to real research and design problems.

Dave is a member of Sigma Xi, the Interaction Design Association (IXDA), Information Architecture Institute (IAI), and BayCHI. He earned his B.S. in Psychology from The Pennsylvania State University in 1989, his M.S. in Applied Psychology from the University of New Orleans in 1992, and his Ph.D. in Applied Psychology from the University of New Orleans in 1994.

He speaks regularly on the topics of Information and Interaction Design, User Experience (UX) Design, design methodology and processes, and design ethics. He has been invited to present at SXSW (slides and audio), InfoCamp, Designer to Developer Workflow (D2W) Conference, Mobile+Web DevCon, Web Experience Forum, Adobe MAX, eTail West, and the Digital Media in Business program (an EU-sponsored professional training program) based in Helsinki, Finland. Dave writes professional essays and articles and frequently conducts training seminars for information and interaction design, prototyping, and design software. Additionally, he is an author for lynda.com, is active in the Adobe community as an Adobe Community Professional and co-manager of the Fire On The Bay user’s group. He has recorded numerous videos and conducted seminars on how to use Adobe design tools for UX, IXD, and prototyping.

Dave holds an adjunct faculty position at the San Francisco State University Multimedia Studies Program, where he teaches Information Design 1 and 2, Interaction Design, and special seminars in  responsive web design (RWD) and designing for social and mobile. Prior to moving to San Francisco, Dave was an Assistant Professor of Psychology at Xavier University of Louisiana in New Orleans, where he taught Cognitive Psychology, Psychometrics, Experimental Methods, Statistics and several other psychology courses.

He can be found online at DaveHogue.comLinkedInTwitterGoogle+, and Facebook, or he may be contacted at dave at idux dot com.

Presentations, Conferences, and Seminars

  • Icons, Sprites, and CSS (Adobe MAX 2013, Los Angeles)
  • Creating Responsive Web Sites with Teams Using a Cloud-based Workflow (Adobe MAX 2013, Los Angeles)
  • Understanding Complexity, Designing for Simplicity (Mobile + Web DevCon, San Francisco, January 2013, keynote address)
  • Making the Case for Mass Customization (Fluid Webinar, Fall 2012)
  • Responsive Web Design for Successful Ecommerce Strategies on Any Device (Fluid Webinar, Fall 2012)
  • People First: UX Strategy for Any Device (Mobile+Web DevCon, July 2012, keynote address)
  • Introduction to Adobe Fireworks CS6 (CS6 Launch Events 2012, San Francisco and Los Angeles)
  • From Desktop to Mobile: Designing Responsively (D2W Conference 2012, seminar instructor)
  • Designing for Simplicity (D2W Conference 2012)
  • Understanding Complexity, Designing for Simplicity (InfoCamp 2012, keynote address)
  • The Complexity Curve (SXSW 2012)
  • The New Standards for Today’s Web Customer (eTail West 2012, chair and panel moderator)
  • Mobile UX Strategy (Bay Area Mobile 2011, invited speaker)
  • Design Better Experiences by Understanding How People Think (Adobe MAX 2011)
  • Rapid Interactive Prototyping (Bank of America 2011, invited speaker)
  • Design 101 for Developers (D2W Conference 2011)
  • Interaction Design for Graphic Designers (Adobe MAX 2010)
  • Fireworks to Dreamweaver Workflow with CSS Export (Adobe MAX 2010)
  • How to Visually Design and Prototype Web Sites (Adobe MAX 2009)
  • From Sketch to Click-through Prototype (Adobe MAX 2009)
  • Interactive Prototyping (IXDA 2009, Vancouver)
  • Good Design Faster (Adaptive Path 2009, invited speaker)
  • Rapid Prototyping (eBay 2008, invited speaker)
  • How Emerging Technologies and Innovation Design Will Transform Web Experiences in the Future (Web Experience Forum 2008)
  • Innovation: Evolution vs. Revolution (CIBC 2007, invited speaker)
  • Designing Web Sites to Enhance Service and Build Business (Schwab Impact 2005)
  • The Psychology of Web Experience (Digital Media in Business 2002-2004, invited lecturer)
  • Delivering Better Enterprise Applications with RIA Technology (Macromedia MAX 2003)

Selected Publications and Videos

Client List

Partial client list for projects between 2000 and the present:

  • Adobe
  • AirTreks.com
  • Amerada Hess
  • Avery-Dennison
  • Backcountry.com
  • BareEscentuals.com
  • Beautifull Foods
  • Benefit Cosmetics
  • Beringer
  • BlueRibbonFlies.com
  • Blue Shield of California
  • Calvin Klein Fragrances
  • Cerner
  • Charles Schwab
  • Charlotte Russe
  • Chefs Catalog
  • Chicos FAS
  • Clorox / Fresh Step
  • Club21
  • Comrade Agency
  • Cost Plus World Market
  • Coty Fragrances
  • Demandware
  • Design Within Reach
  • Diapers.com (a Quidsi company)
  • eBags
  • Exploratory Software
  • Elie Tahari
  • FineStationery.com
  • Fluid
  • GE (Interlogix)
  • Gymboree
  • Henri Bendel
  • Igloo
  • Intermix
  • ISAAY.com
  • Jansport
  • JC Penney
  • JELD-WEN
  • Kaplan
  • Kenmore
  • Leapfrog
  • Levi’s
  • Life Is Good
  • LL Bean
  • Lucky Brand Jeans
  • Lucy
  • Macromedia (acquired by Adobe)
  • Macrovision
  • Mattel
  • Microsoft
  • Netshops (now  Hayneedle.com)
  • NetSuite
  • Nolo
  • Nusewco (now Confego)
  • Oakley
  • PBTeen.com
  • PetcareRX
  • PsPrint
  • Puma
  • Rachel Roy
  • Reebok
  • Rejuvenation
  • RocketDog
  • Sanrio
  • Sears Craftsman
  • Sears Kenmore
  • Selectica
  • SKLZ / Pro Performance Sports
  • Solstice
  • Steve Madden
  • Sur la Table
  • Tea Collection
  • Theory
  • The Body Shop
  • The North Face
  • Theory
  • Timberland
  • Travelsmith
  • TryMedia
  • United Tote / YouBet
  • Vans
  • Vera Wang
  • Warner Bros.
  • WarrantyDirect.com
  • Wells Fargo
  • Yahoo!

I have also done work for the following non-profits:

  • Code for America: Accelerator 2013
  • Cheltenham Academics
  • Bay Area Video Coalition
  • Immune Tolerance Network
  • The Leakey Foundation
  • Opportunity Knocks
  • Toyon


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