I got my first personal computer in 1980 – a TRS-80 Color Computer with 16K RAM and Extended BASIC! It was probably the best birthday gift ever.
In a new series of studies, published in the Journal of Personality and Social Psychology, Carter and Gilovich (2010) explore six reasons why material purchases are less satisfying than experiential purchases, and what we can do about it.
This research suggests that thinking of material purchases in experiential terms helps banish dissatisfaction. The implications for designing online retail experiences may be to help customers see themselves using the product and focusing more on experiences with the product than on research and comparison of features and details vs. other similar products.