The fine community over at Fireworks Guru Forum help each other out on a daily basis. One of the members posted links to a few of their own tutorials today, and they show some really good techniques. Here’s a great tutorial on drawing flowers using the Star autoshape, and here’s another for creating flames using…
Read more
I recently helped design and build a web site announcing the new book Gen Buy by Dr. Kit Yarrow (my colleague from Golden Gate University) and her co-author Jayne O’Donnell. They interviewed many members of Generation Y (also known as Millenials, people who have been born since 1980) and studied their influence on shopping and…
Read more
Estimating the value of design, particularly customer experience design, and the potential impact on conversion rates and revenue has always been difficult. It often requires making comparisons to past quarters or past years or simultaneously running different versions of the same site (e.g., traditional A|B testing), and it can be complicated by marketing campaigns and…
Read more
As web sites and web applications become increasingly complex, they are also becoming decreasingly static. Web sites no longer present themselves as passive, static blocks of text and images. They move on their own and in response to user actions in order to: Capture attention (e.g., animated banner ads) Provide feedback after user actions (e.g.,…
Read more