I’m happy to announce that I have been invited to give the opening keynote at the annual conference of the Visual Media Alliance on November 6, 2013 at the Contemporary Jewish Museum in San Francisco. I’ll be speaking to a range of designers about the place of psychology in design:

How do we know that people perceive our designs the way we intend or that we have crafted the message and content appropriately? Understanding how people think, learn, remember, and feel can inform our design decisions and help make them better, but it also provides insight into our own choices, methods, and behaviors. Insights into motivation, cognition, and emotion shed light on how we all think and feel about design, whether we are the audience or the designer.

Join me at VisualMedia013, a conference for marketers, designers, creative directors, printers, media buyers, and for anyone in the visual media industry who earns a living by providing creative services to their customers. VM013 Expressions is packed with opportunities to learn, grow, play, and connect and features two keynotes, twelve seminars with three tracks on the hottest topics by leading industry-professionals, an evening networking party with hors d’oeuvres and beverages, prizes, and more. 8.00a to 8.00p PT.

VisualMedia013 Expressions