Three New Videos Live at Adobe TV

My latest series of videos for Adobe Fireworks CS4 is now available over at Adobe TV.  Check them out! Export CSS and Images Part 1: Creating the page structure and placing key content elements. Export CSS and Images Part 2: Using HTML component symbols and slices Export CSS and Images Part 3: Inserting placeholders for…
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Effective Motion Graphics and Animation

As web sites and web applications become increasingly complex, they are also becoming decreasingly static. Web sites no longer present themselves as passive, static blocks of text and images. They move on their own and in response to user actions in order to: Capture attention (e.g., animated banner ads) Provide feedback after user actions (e.g.,…
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One Persona, Many Behaviors

A common mistake when creating personas is equating one persona with one style of online behavior. Although this simplifies the creation and presentation of personas, it is not an accurate reflection of actual site visitors, their motivations, and their behaviors. Do you have the same goals and behave the same way all the time? People…
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What’s in a name?

“That which we will call a…” Hey, just what are we going to call it? Nomenclature, terminology, labels. What we call things and the names we use are very important, and deciding upon the “perfect label” can often be more difficult than we anticipate. As information designers and architects we are tasked with not only…
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