What Makes Them Click – Applying Psychology to Understand How People Think, Work, and Relate What Makes Them Click is a blog by Susan Weinschenk, Ph.D. for people who want to learn how to apply psychology to understand how people think, work, and relate. The blog focuses on applying the latest research in psychology to…
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Estimating the value of design, particularly customer experience design, and the potential impact on conversion rates and revenue has always been difficult. It often requires making comparisons to past quarters or past years or simultaneously running different versions of the same site (e.g., traditional A|B testing), and it can be complicated by marketing campaigns and…
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As web sites and web applications become increasingly complex, they are also becoming decreasingly static. Web sites no longer present themselves as passive, static blocks of text and images. They move on their own and in response to user actions in order to: Capture attention (e.g., animated banner ads) Provide feedback after user actions (e.g.,…
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