Six Psychological Reasons Consumer Culture is Unsatisfying

Dave — Sat, 22 May 2010 22:58:34 +0000

In a new series of studies, published in the Journal of Personality and Social Psychology, Carter and Gilovich (2010) explore six reasons why material purchases are less satisfying than experiential purchases, and what we can do about it.

Six Psychological Reasons Consumer Culture is Unsatisfying — PsyBlog.

This research suggests that thinking of material purchases in experiential terms helps banish dissatisfaction. The implications for designing online retail experiences may be to help customers see themselves using the product and focusing more on experiences with the product than on research and comparison of features and details vs. other similar products.

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Six Psychological Reasons Consumer Culture is Unsatisfying